The Universe did not send you here to match you up with the puzzle of society. What you do with you is your contribution. … Picture what it would be like if you were at your ultimate advancement. The power vibrating from you at that point boggles the mind. It would be like a bright light in a dark room. The world as we know it today is a dark room. Gregge Tiffen (Pleasure Is Short, Wisdom Is Infinite – May, 2008)
This quote was written in response to a question about how to contribute to the world almost a decade ago and, it rings especially true for me today. That’s the way of Universal truths. They don’t change. And, the ways in which we can apply them are infinite.
I’ve grappled with the question ‘what does the market need/want?’ throughout the 30+ years I’ve been in business. It’s ‘the’ question that comes early in every marketing ‘how to’. No matter how the question is posed, to this day it stops me cold. I literally freeze when I think about defining my ‘target market’ and what ‘they’ need/want? Heck, it’s a full time job knowing what I need/want. In the many courses I’ve taken over these years, I’ve guessed, faked answers or simply ignored the question.
Instead, I’ve put most of my attention on finding ways to express me in the best ways I can whether coaching, or writing, or welcoming guests to my bed & breakfast. I want to learn to be in the world on my terms, not the world’s. That’s the only path I see to be true to me. And, if I’m not true to me, then there’s little chance I will offer any light in the darkness.
I’m not sure what my “ultimate advancement” would be like. But, when my feet hit the floor each day, using my energy to be the best expression of me I can be seems like a path worth following. And, one that puts at least a little beam of light on the path with each step I take.
Imagine the light that could be brought to this world …